Our Beliefs
At SereniTEA we believe sourcing and blending tea is an art form. It requires a dedication to consistency and balance, whilst searching to achieve nuances that evoke character and personality. Our tea is one of flavourful indulgence, both spiritual and ritualistic. It is happiness in a sip, clarity in a cup, a statement at any gathering.
Born from an idea encapsulated in our name, our belief in Organic and Fairtrade certifications are intrinsic in our vision as a business. We don’t simply strive to create the world’s best tea blends; we live for what it inspires beyond the cup.
More InfoOur Story
SereniTEA started, like many great things, with a simple idea. Anjul, the founder of the business, saw a gap in the market for high-quality organic tea and believed there was an opportunity to offer something better. With a passion for quality ingredients and authentic flavours, she set out to create SereniTEA and share exceptional tea with tea lovers across Australia.
From there, a brief business plan was developed, and within a couple of weeks Anjul had resigned from her job. Together with the support of her family, she dedicated herself to building the business, focusing on everything from logistics and branding to sales and marketing. Our very first client was Myer, where we sold our loose leaf teas through the Christmas period. Confidence instilled, from there she walked the streets of Melbourne, knocking on the doors of cafés and restaurants. We continue to build on those early foundations today.
An Elevated Tea Experience